Sheffield’s Best Brands - Bassett’s

Founded by George Bassett in 1842, Bassett's are world famous for their Liquorice Allsorts, introduced in 1899.

Allsorts were not born from an inspired idea but rather from a happy accident. The story goes that one of the firms salesmen, a certain Charlie Thompson accidentally knocked his boxes of samples of liquorice sweets onto the floor in front of a buyer.

The buyer asked Bassetts to produce just such an assortment for him to sell. Bassett asked Charlie to name the sweets and the rest is history. Today Bassett's produce 14 million Allsorts a day.