SEO Services: Future SEO
A look at Search, Video & HTML 5 (Part 2)
This article is the second part in a look at what the future of Search Engine Optimisation. The previous piece looked at Search and this article will focus on Online Video and HTML 5
Online Video
Another topic to keep your eyes out for is the up and coming surge of online videos.The future of online video for business will surely continue to increase.
This market is truly lucrative and has been compared by some to the dot com boom of 2000.
Some Interesting and Relevant Stats from The Oxford Research Agency:
• 85% of the UK is now online
• A Third have uploaded to a Video Sharing Site
• 85% watch Video Clips Online
• A Quarter write Blogs
• In the Past Year the number of people watching TV Online has grown by 600%
• 78 of UK user look online before making a purchase
We can expect to see a vast increase in video streaming suppliers and content creators. TV as we know is slowly making way for a more interactive and connected internet TV platform.Television advertising revenues in the UK are showing a continued decline. The rate of revenue in 2009 was down to £3.54bn, to put this in context this was lower than the market in 2003.
Video SEO is going to become much more of a key factor in any online SEO campaign
HTML 5
Another new player that will affect the world of SEO comes in the form of HTML5 and CSS3.
This will soon be featuring on all websites within the near future. Both of these elements will provide a simpler, more interactive and better looking internet. Websites will be easier to design and code. The first working draft specification for the new html was launched at the beginning of 2008 by the World Wide Web Consortium.
HTML 5 will allow many animation features, which up until now have only been possible with Adobe Flash. HTML 5 replaces the old style of coding which was HTML 4. This was first launched in 1997. In the 90’s, HTML 4 was perfect for the needs of the average website which would contain mostly text and images. The old HTML code is now struggling to meet the demands of the media rich websites of today, so this upgrade is definitely overdue.
Interactive and advanced media will now be able to be coded purely in HTML. The dawn of this new HTML means that once again SEO will have to evolve and adapt as has become the norm.
Conclusion
One factor is certain though, SEO will be here for the long haul. As long as search engines exist and internet users keep using keywords and phrases to find what they’re looking for. Perhaps the future of SEO may rely more heavily on the recent rapid growth of social media or perhaps HTML 5 coding may throw a spanner in the works, but we’ll have to wait and see, but acquiring high quality links back to your site is always going to set your website in a favourable light towards the search engines.
Rob Playford, Web Branding, 15/12/2010